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clarity strategy momentum

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Scale smarter - with strategic focus, operational clarity and high-trust advisory. Whether you're building a startup, energizing fans, or building growth and loyalty, make growth simple, smart, and streamlined.

Partner with Flying Fish Advisory for all things growth.
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MEET YOUR ADVISOR

"You don’t need more ideas. You need the right ones—in the right order."

 

Hi, I'm Sharon Fish. With 18+ years leading marketing, operations, and growth across industries, I partner with high-performing leaders to simplify complexity and move their businesses forward—strategically and calmly. After nearly two decades building and leading growth strategies for companies in tech, sports, retail, startups and more, I now work alongside executives, founders and growth teams to bring clarity to chaos, build strategic momentum, and unlock sustainable growth. 

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The FISH Framework

Clarity doesn't come from more noise. It comes from knowing exactly where to focus, what to improve, and how to scale - sustainably.

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This is the strategic framework I use to guide businesses from ambiguity to action.

Yes, it’s named after my last name. No, that wasn’t the plan. But it stuck - because it’s simple, effective, and reflects exactly how I work with focus, clarity and sustainable growth. (3).png

Yes, It's named after my last name.

No, that wasn't the plan!

But it stuck - because it's simple, effective, and reflects exactly how I work: with focus, clarity, and sustainable growth.

...and it's easy for me to remember!

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F - Focus

Define the core business objective and align all efforts.
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  • Identify what truly moves the needle.

  • Eliminate distractions.

  • Ensure leadership and team alignment.

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I - Insight

Uncover opportunities using data, research, and discovery.

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  • Audit existing performance and customer behavior.

  • Surface blind spots and cross-functional blockers.

  • Leverage both qualitative and quantitative inputs.

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S - Strategy

Build a focused, pragmatic, and scalable roadmap.
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  • Create tactical GTM, product, brand, CX or growth plans.

  • Prioritize high-impact efforts.

  • Translate vision into structured execution.

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H - Health

Ensure long-term sustainability through operations.
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  • Implement systems, feedback loops, and KPIs.

  • Drive process improvements that enable scale.

  • Measure and iterate to maintain strategic alignment.

LET'S WORK TOGETHER

From focused sessions to full-scale strategy, here’s how I help businesses grow—with clarity, purpose, and momentum.

The Focus Session

Get unstuck in 90 minutes.

 

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fast, high-impact session to clarify what matters most, prioritize what to do next, and stop spinning your wheels.

The Insight Sprint
(2-4 weeks)

Find what’s working, what’s broken, and what to fix first.
 

I dig into your performance, process, and messaging to uncover blind spots and surface strategic opportunities. This is the clarity layer before building anything new.

The Strategic Buildout
(4-6 weeks)

Your game plan, built and ready to execute.
 

Whether it’s go-to-market, marketing, product, or customer experience—this is where we build the roadmap. Clear priorities, messaging, and systems you can actually run with.

Advisory Retainer

A trusted strategic partner, on call.
 

Ideal for launching, scaling, or leading through complexity. The go-to for smart decisions, clear roadmaps, and steady momentum—month after month.

 

*Fractional CMO/COO options available

Core Expertise

I bring almost two decades of hands-on experience across core growth functions - these are the areas we can focus on curated to your needs.

Go To Market
Strategy

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Customer
Experience

Product
Strategy

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Marketing
Strategy & Ops

Brand
Development

Loyalty &
Rewards

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Business
Operations

Sponsorship
Strategy

PEOPLE ARE TALKING

testimonials

In the role of COO, Sharon oversaw all day-to-day operations for our business. Through her stewardship, the company successfully launched the first version of our platform, and quickly but steadily gained traction in a historically difficult industry to sell. Today the organization employs nearly 40 full-time people and works with a majority of professional sports teams across the NFL, NBA, MLB, NHL, MLS, and beyond. None of our initial traction, organizational structure, or success would have occurred without Sharon’s incredible perseverance, deep business acumen and IQ.

Founder CEO, Trajektory

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