I Build Growth Strategies
That Work
.png)
I help startups, early-stage teams, and established companies build and execute strategies across brand, marketing, product, and operations.
Whether you need a brand refresh, a go-to-market plan, or leadership to connect it all — I deliver strategies that save time, cut wasted spend, and drive revenue.
Growth Stalls When the Pieces Don't Fit Together
When a business runs in silos:
Deals Keep Stalling
Sales struggle without a brand story they can actually sell.
Marketing Burns Budget
Marketing spends big but fails to convert without cross - function alignment
Roadmaps Miss Customers
Roadmaps get built in a vacuum — missing customer/market signals.
Processes Don't Scale
Operations move fast but can’t scale without full integration.
Loyalty Turns Churn
CX breaks down — leading to churn instead of loyalty.
The Result?
Lost time, wasted money, and businesses working harder without moving forward.
I Build Strategies That Solve Problems —
Individually or as a System.
Some clients hire me to sharpen one piece — a brand refresh, a go-to-market plan, or customer lifecycle and experience framework. Others need the whole engine connected.
Either way, my job is the same: build the strategy that delivers results now, and sets you up to grow long-term.
The fish frameworkâ„¢
The Framework Behind the Build
​
Every engagement is powered by the FISH Framework™ — a proven system for aligning growth:
Focus
Define the core business objective and align all efforts.
Insights
Uncover opportunities using data, research, and discovery.
Strategy
Build a focused, pragmatic, and scalable roadmap.
Like any great build, the strength comes from how the pieces fit together.
Health
Install systems and KPIs that keep growth sustainable.
Built For
Every Stage
of Growth
Startups
Get to market faster with a connected brand, product, and sales strategy.
Early-Stage Teams
Align leadership and priorities before inefficiency sets in.
Established Companies
Reposition, refocus, or shift go-to-market strategies when growth slows or new products launch.
Ways We Can Build Together
From focused sessions to full-scale leadership
Fractional CMO/COO
On-Going/Flexible
Part-time leadership without the full-time cost. Aligns GTM, brand, product, sales, and OKRs to keep teams focused and growth on track.
Deliverable: Embedded executive leadership that unifies strategy and teams
Senior-level expertise with the flexibility to scale up or down as your business evolves.
The 5 Building Blocks of Growth
From focused sessions to full-scale leadership
Each block serves a critical function. Together, they create sustainable growth. When disconnections happen - Strong individual blocks aren't enough. Broken connections create growth bottlenecks.
Creates Demand & Awarenes
Converts Demand into Revenue
Builds the Value Customers Buy
Enables Reliable Scaling
Creates Loyalty & Feedback Loop
The Flying Fish Difference
I don't just strengthen individual blocks. I build the connections between them, creating a growth system where each component amplifies the others.
Identify Gaps
Find disconnections
undermining growth
Build Connections
Create Systems that
link blocks together
Amplify Results
Watch blocks
strengthen each other