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โœฆ Fractional CMO  ยท  Brand Builder  ยท  GTM Strategy

Enterprise brain.
Startup instincts.
Fractional model.

Twenty years. Every seat. I bring the full-stack perspective of someone who's built brands, launched products, and run growth at every level โ€” now embedded in your business, part-time.

Consumer  ยท  Sports  ยท  Tech  ยท  Media
Sharon Fish
20Years Experience
2Companies Founded
10+Brands Built
4Marketing Teams
Built from Scratch
Trusted by
DIRECTVMonumental Sports Bally LiveSears Holdings TrajektoryStadiumSpotch
Find Your Starting Point
๐Ÿง 

I need senior leadership

You're scaling, stalling, or launching something big โ€” and you need an executive in the room, not another agency.

See how we work together โ†’
๐Ÿ› ๏ธ

I need tools I can run myself

You have a team and a direction โ€” you just need the right frameworks to operate at a higher level.

Explore the Vault โ†’
The Real Problem

Growth Stalls When the Pieces Don't Fit Together

When a business runs in silos, every team works hard โ€” and nothing compounds.

๐Ÿ’ฌ

Deals Keep Stalling

Sales struggles without a brand story they can actually tell โ€” and close with.

๐Ÿ’ธ

Marketing Burns Budget

Marketing spends big but fails to convert without cross-functional alignment.

๐Ÿš€

Roadmaps Miss Customers

Product gets built in a vacuum โ€” missing real customer and market signals.

โš™๏ธ

Processes Don't Scale

Operations move fast but can't scale without full integration across teams.

๐Ÿ’”

Loyalty Turns to Churn

CX breaks down when brand, product, and service aren't in sync.

The Result?

Lost time. Wasted budget.
That's what I fix.

Businesses working harder without moving forward โ€” because the pieces don't connect. I build the connective tissue.

Ways to Work Together

From Full-Scale Leadership
to DIY Tools That Actually Work

Whether you need someone in the seat or the right frameworks to run it yourself โ€” there's an option built for where you are right now.

DIY

The Flying Fish Vault

Premium Tools ยท Instant Download

Not ready for a consultant? The Vault puts 20 years of frameworks in your hands โ€” scorecards, budget planners, and performance systems ready to run.

The Flying Fish Vault

The Frameworks I Use.
Packaged for You to Run.

Can't bring me in full-time? The Vault gives you the frameworks, playbooks, and tools I've used across $25M+ budgets โ€” packaged so your team can use them today.

๐Ÿ“‹

Premium Marketing Scorecard

70-question deep audit ยท 9 tabs ยท 550-point scoring system

๐Ÿ’ฐ

Budget Planner & Performance Tracker Pro

Plan spend + track results ยท ROAS, LTV:CAC, marketing margin

โœจ

Marketing Essentials Bundle

All tools in one ยท Best value ยท Individual & agency licenses

๐ŸŽฏ

Free Marketing Scorecard

15 questions ยท 100-point score ยท Personalized action plan

"
What They Say

Colleagues, Leaders, and Collaborators โ€” Across Two Decades

"

"Sharon, who is a natural leader, blends the extremely challenging task of both leading and executing at a high-quality and fast pace. She effectively mentors the teams under her, and blending innovative thinking and solutions within strategic frameworks comes naturally to her. I believe she will bring the expertise and leadership needed to enable the successful evolution and growth of any company she comes to face."

Founder & CEOTrajektory
Sports Technology ยท NFL ยท NBA ยท MLB ยท NHL ยท MLS
"

"With years of deep industry experience and knowledge, Sharon navigates the complexities of marketing with ease. She stays ahead of trends with a data-driven approach and continuously innovates, ensuring that her strategies are not only effective but also forward-thinking. Sharon is a remarkable professional whose contributions leave a lasting impression on both her teams and the brands she elevates."

Director of MarketingTrajektory
Sports Technology Platform
"

"I saw first-hand Sharon's ability to bring great energy, passion, and creativity to her work. This coupled with her dependability made Sharon a key player within the corporate strategy team. She worked collaboratively across the corporate partnership, sales, and marketing departments to align with the needs of her partners, all the while surpassing her revenue generation targets."

Director of Business IntelligenceMonumental Sports
Professional Sports & Entertainment
"

"Sharon is an exceptional marketing & brand executive, whose deep expertise, during her time at Stadium/Bally Live, helped transform the company's market position, elevating the brand to new heights of visibility and customer interaction/loyalty. Her strategic vision and innovative approach to marketing and brand development are matched only by her dedication to delivering outstanding results."

Executive Creative DirectorStadium / Bally Live
Stadium / Bally Live ยท Sports Media
"

"Sharon excels in creating high-performance workflows and team operations. During her time at Stadium/Bally Live, she built a cohesive team that thrived in a fast-paced, deadline-oriented environment that consistently achieved or exceeded their goals. Her leadership style fosters collaboration, accountability, and team empowerment."

SVP, AudienceStadium / Bally Live
Stadium / Bally Live ยท Sports Media
"

"During her time at Shop Your Way, Sharon was instrumental in leading the build outs of several marketing strategies for some of our biggest partners โ€” including our Mastercard credit card, affiliate program, and travel and entertainment categories. Although her strategies led to impressive results, the largest impact she had was helping cultivate a close-knit team."

Head of Growth Marketing & BIShop Your Way
Sears Holdings ยท Retail & Loyalty
"

"What truly sets Sharon apart is her impeccable eye for design and branding. She has an innate sense of what makes a brand stand out, consistently creating brands and campaigns that captivate and engage. Her marketing genius is evident in every project she touches; Sharon knows exactly how to position a brand in the marketplace to achieve maximum impact."

Marketing ManagerShop Your Way
Sears Holdings ยท Retail & Loyalty
Ready When You Are

Let's Figure Out What
You Need Most

Whether it's embedded leadership or the right tools to run it yourself, I'll help you find the right next move.

Services

Engagements Built for How You Actually Work

Every company has different growth challenges. Modular by design โ€” zoom in on one piece or connect the whole engine.

All Engagements

Every Engagement Delivers Results You Can Use Immediately

โ˜… Most Popular Executive Depth ยท Ongoing / Flexible

Fractional CMO / COO

Part-time executive seat. Full ownership of results. I embed in your business, run your growth function, and keep your team executing with clarity โ€” without the full-time overhead.

Book a Discovery Call No commitment ยท 30 min
Deep Dive

Insight Sprint

4โ€“8 Weeks
What is it?

Short, intensive deep dive to uncover what's working and what's blocking growth. 2โ€“4 week sprint with discovery, analysis, and recommendations.

What can you cover?
  • Brand positioning and messaging
  • Marketing performance and ROI
  • Sales process and enablement
  • Product roadmap and customer fit
  • Customer experience journey
  • CRM, data, and operations systems
What do you get?
  • A clear diagnosis
  • Prioritized roadmap
  • Quick wins you can activate immediately
๐Ÿ’ก Think: growth diagnostic.
Big Strategy

Strategic Buildout

8โ€“12 Weeks
What is it?

A blueprint for what to build โ€” and how to do it. 4โ€“6 weeks of structured strategy and roadmap design.

What can you cover?
  • Rebrand and messaging system
  • Go-to-market plan
  • Product UX/UI focus and design
  • CX or loyalty program design
  • Multi-function strategies tied into one growth engine
What do you get?
  • A practical, prioritized plan
  • Messaging, frameworks, and tools your team can use immediately
  • Leadership alignment
  • A complete strategic blueprint
๐Ÿ’ก Think: growth architect.
Launch Ready

GTM for Startups

6โ€“12 Months
What is it?

Full-spectrum launch support from brand through sales and retention. 6โ€“12 months, embedded alongside founders and leadership.

What can you cover?
  • Brand and messaging development
  • Pricing and packaging strategy
  • Sales motion and business development
  • Launch strategy and execution
  • Product-market fit validation
  • Customer lifecycle design
What do you get?
  • A brand identity and messaging system
  • Pricing and packaging for the market
  • A comprehensive sales strategy
  • Post-launch flows and needs
  • A complete GTM playbook
  • Data playbook for CRM and reporting
๐Ÿ’ก Think: co-founder-level GTM partner.
On-Call Guidance

Advisory Retainer

Flexible / Ongoing
What is it?

Ongoing strategic partner and advisor. I provide direction and feedback โ€” your team executes. Flexible cadence. Light-touch or steady, depending on need.

What can you cover?
  • Brand and marketing feedback
  • Marketing and sales strategy
  • Tech/CRM transformation
  • Product and CX input
  • Ops/system improvements
  • Leadership coaching
What do you get?
  • Consistent strategic input
  • Confidence in decisions
  • Guidance that keeps growth moving without a full-time hire
๐Ÿ’ก Think: trusted strategic advisor.
Not Sure?

Let's Figure It Out

Tell me where things are stalling. I'll give you an honest take on the right next move โ€” even if it's not working with me.

Book a Free Intro Call No pitch. Just a real conversation.
๐Ÿ› ๏ธ

Need Tools, Not a Consultant?

The Vault has everything I'd bring to an engagement โ€” packaged for your team to run themselves.

Explore the Vault
"

Sharon blends the extremely challenging task of both leading and executing at a high-quality and fast pace. She effectively mentors the teams under her, and blending innovative thinking within strategic frameworks comes naturally to her. She will bring the expertise and leadership needed to enable the successful evolution and growth of any company she works with.

Founder & CEO ยท Trajektory
Sports Technology ยท NFL ยท NBA ยท MLB ยท NHL ยท MLS
Ready?

Let's Find the Right Fit

Every engagement starts with a conversation. No templates, no pitch decks โ€” just an honest look at what your business needs most.

โ•โ•โ• VAULT โ•โ•โ•โ•โ•โ•โ• -->

Not everyone needs to hire a consultant.

Sometimes You Just Need
the Right Tools.

I built a consultancy because I love the work โ€” but I also know some teams are ready to run it themselves. The Vault is everything I'd bring to an engagement, packaged so you can pick it up and go.

Diagnose what's broken. Plan what's next. Track what's working.

Who This Is For

Built for Anyone Who Runs Marketing

Whether you're in-house, independent, or just stepping into a new role โ€” these tools meet you where you are.

๐Ÿš€

Founders & Startup Teams

Get to market faster with a connected brand, channel, and budget strategy from day one.

๐Ÿข

In-House Marketing Leaders

New to the role or optimizing an existing team โ€” bring structure, fresh efficiency, and a performance system your whole organization can see.

๐Ÿค

Agencies & Consultants

Multi-use licensed for client work. Run audits, build strategies, and deliver more value to clients faster โ€” without building tools from scratch.

โšก

Fractional CMOs

Hit the ground running in any engagement. These are the exact tools used in real fractional work โ€” skip the build time.

Free Resources

Start Here โ€” No Cost

Real tools, real clarity. Try before you invest.

Marketing Scorecard

Free Marketing Scorecard

15 questions. 100-point score. A personalized action plan that tells you exactly where to focus next. Takes 5 minutes.

Get Your Free Score
Brand Scorecard

Brand Scorecard

Brand clarity starts with an honest look. A quick-hit assessment of your brand's clarity, consistency, and competitive positioning.

GTM Checklist

GTM Checklist

The go-to-market questions every founder should answer before launch โ€” in a simple, printable checklist.

Premium Tools

Not Templates.
Operating Systems.

Built from 18+ years of running real marketing budgets. Each tool is a system I built because I needed it โ€” and couldn't find anything good enough.

Premium Marketing Scorecard
Flagship

Premium Marketing Scorecard

Stop guessing which channels to cut. 80 diagnostic questions across 5 areas auto-score your operation and generate a Quick Wins dashboard + 90-day Action Plan built entirely from your own data.

9 Tabs70 Questions550-Point SystemExcel
Budget Planner & Performance Tracker Pro
2-in-1 System

Budget Planner & Performance Tracker Pro

Two interconnected workbooks that talk to each other. Plan spend with industry benchmarks and ROAS modeling, then track every dollar with LTV:CAC, marketing margin, and channel ROI dashboards.

2 Workbooks9 Tabs EachROAS + LTV:CACExcel
Marketing Essentials Bundle
Best Value

Marketing Essentials Bundle

The complete marketing operating system. All three tools at one price โ€” assess where you stand, plan where every dollar goes, and track whether it worked. Built for teams who need results, not templates.

All 3 ToolsIndividual LicenseBest Value

Agency & multi-use licenses available. See all options โ†’

Ready to Run?

Pick a Tool and Get Started Today

No onboarding. No learning curve. Open it, fill it in, and walk out with a plan your team can execute.

About Me

I'm Sharon Fish โ€” I build things.

Businesses, brands, strategies...
sometimes furniture, sometimes gardens.

๐Ÿ”ง

Builder at Heart

When I look at a business, I see the whole ecosystem โ€” and how the parts need to align for growth.

Experience

20 Years. Every Stage. Every Seat.

From co-founding startups to leading enterprise-scale teams โ€” here's where I've done the work.

๐Ÿ†

Sports & Media

  • โ—Led and scaled marketing and audience development teams
  • โ—Drove full-scale rebrands and brand builds
  • โ—Launched apps and digital products
  • โ—Created loyalty, interactive and free-to-play gaming programs
  • โ—Led sponsorship strategy for professional sports teams
  • โ—Led creative strategy and new business for sports agency
  • โ—Drove full customer experience transformation
  • โ—Co-founded sports sponsorship SaaS platform
  • โ†’Drove sales strategy with effective tools and messaging
DIRECTV
Monumental Sports & Entertainment
Bally Sports Live
Stadium
rEvolution
Trajektory
๐Ÿš€

Startups & Ventures

  • โ—Co-founded and scaled a venture-backed SaaS platform
  • โ—Successfully raised capital and brought products to market
  • โ—Built brands from scratch, including positioning and identity
  • โ—Conducted market and pricing analysis to define product fit
  • โ—Guided product development, including UI/UX optimization
  • โ—Designed customer lifecycle flows and retention programs
  • โ—Installed operational systems, data, and reporting for scale
  • โ†’Built full-scale sales strategies โ€” from BD to CS
Trajektory
Hot Mic
myBalto Foundation
Spotch
RentZoot
๐Ÿข

Enterprise & Retail

  • โ—Led and scaled full-funnel marketing teams
  • โ—Directed full-scale digital transformations โ€” apps & web
  • โ—Led product development for personalized customer experiences
  • โ—Built end-to-end lifecycle funnels with personalization engines
  • โ—Designed rebrands and unified customer journeys
  • โ—Developed loyalty programs across digital and retail
  • โ—Managed retail loyalty Citi credit card program
  • โ—Negotiated and secured brand partnerships to power loyalty
  • โ†’Managed multi-million-dollar budgets and large-scale teams
Sears
Shop Your Way
Kmart
๐Ÿ’ก

Agencies & Partnerships

  • โ—Directed sponsorship strategy, valuation, and ROI frameworks
  • โ—Led creative strategy for global brands
  • โ—Built partnership packaging and sales enablement tools
  • โ—Negotiated and activated deals
  • โ—Designed experiential activations and integrated campaigns
  • โ—Aligned brand objectives with sports property assets
  • โ—Applied data-backed analysis to strategy and reporting
  • โ—Integrated creative and design into the sales process
  • โ†’Client-facing strategy expert
rEvolution
DIRECTV
Monumental Sports & Entertainment
Outside the Office

A Bit More Personal

Work is a big part of my life, but so is building outside the office. Whether it's with wood, soil, or a travel itinerary, I love creating things that are both functional and beautiful.

๐Ÿ”จ

Carpentry

I love to build pieces that fit a space perfectly. Over the years I've built full-scale outdoor sectionals, custom closets, and other one-off projects that bring a custom design to my home.

โค๏ธ

Family

Between an active 8-year-old, two dogs, and a husband who keeps up with it all, there's never a dull moment. They're my favorite team to build memories with.

๐ŸŒฑ

Garden

My garden is packed with fresh veggies and fruit, but my true love is growing dahlias. Equal parts science, patience, and art.

โœˆ๏ธ

Travel

Exploring new places fuels my curiosity and creativity. From Provence lavender fields to Torres del Paine, I love finding inspiration in cultures, design, and landscapes.

Work Together

Ready to Build Something?

Whether you need strategic leadership, a project sprint, or just want to talk through what's blocking your growth โ€” I'd love to connect.

Let's Talk

Tell Me What
You're Building

No pitch. No templates. Just an honest conversation about what your business needs and whether I'm the right person to help.

1
You reach out

Book a call or send a message โ€” however feels right

2
I respond in 24โ€“48 hrs

Real answer, no auto-responder, no delay

3
Quick intro call

On your timeline โ€” no prep required

4
Honest take

I'll tell you what I think makes sense โ€” even if it's not me

Ways to Start

Pick Your Path

Most Popular

Book a Discovery Call

30โ€“45 minutes. We'll talk through your growth goals, where things are stalling, and whether working together makes sense.

Book a Discovery Call
"

Sharon is an exceptional marketing & brand executive, whose deep expertise helped transform the company's market position, elevating the brand to new heights of visibility and customer loyalty. Her strategic vision and innovative approach to marketing are matched only by her dedication to delivering outstanding results.

Executive Creative Director Stadium / Bally Live ยท Sports Media
New Engagement

Starting Something New?

Starting a strategic buildout, GTM project, or looking for an advisory retainer? Use the form below and I'll follow up directly.

Send a Message

Tell Me About Your Business