Engagements Built for How You Actually Work
Every company arrives with a different problem and a different amount of it already solved. These are the shapes the work usually takes — a seat on the team, a defined project, or a standing second opinion. Modular by design, so you can take one piece or connect the whole engine.
Senior Leadership,
Without the Hire
Some problems do not have an end date. Positioning stays sharp because someone keeps it that way. A channel gets cheaper because someone watches it every month. When that is the shape of it, a standing seat beats a series of briefs.
Fractional CMO
Ongoing / 6–12 monthsSenior marketing leadership in the room without the full-time hire. I own the function — the strategy, the team, the budget and the reporting — at the days a month it actually takes.
What does it cover?- Strategy and the marketing plan
- Team structure, hiring and management
- Budget ownership and allocation
- Agency and vendor decisions
- Reporting to the board or the founder
- Whatever is live that quarter
Advisory Retainer
Flexible / OngoingAn ongoing strategic partner. I bring direction, perspective and pressure-testing; your team executes. Light-touch or steady, depending on need.
What can you cover?- Brand and marketing feedback
- Marketing and sales strategy
- Tech and CRM transformation
- Product and CX input
- Operations and systems improvements
- Leadership guidance
Scoped,
Not Siloed
Plenty of the best work has an end date. A rebrand, a launch, a function built from nothing. The scope has edges — what it touches does not. A rebrand still pulls in the website, the sales story and the customer journey, because that is where a brand either holds or comes apart.
Insight Sprint
4–8 WeeksA focused look at where things stand and what to do next — discovery, analysis and a prioritized set of recommendations.
What can you cover?- Brand positioning and messaging
- Marketing performance and channel ROI
- Sales process and enablement
- Customer journey and lifecycle
- Product roadmap and market fit
- CRM, data and operations systems
Strategic Buildout
8–12 WeeksA blueprint for what to build and how to build it, delivered with the assets your team needs to run it.
What can you cover?- Rebrand, brand architecture and messaging system
- Go-to-market plan
- Product UX/UI direction and design
- Customer experience or loyalty program design
- Multi-function strategy tied into one growth engine
GTM for Startups
6–12 MonthsFull-spectrum launch support from brand through sales and retention, embedded alongside founders and leadership.
What can you cover?- Brand and messaging development
- Pricing and packaging strategy
- Sales motion and business development
- Launch strategy and execution
- Product-market fit validation
- Customer lifecycle design
Executive Mentoring
Ongoing / FlexibleDeveloping the leader rather than doing the work. Team issues, operations, process, and the things nobody warns you about before you're running a function.
What can you cover?- Team design, structure and hiring sequence
- Operating cadence, process and workflow
- Managing up, across and through a leadership team
- Stepping into a new role or a bigger remit
- The specific thing on your desk right now
Four Areas,
However You Engage Me
The shapes above are how we work together. These are what we work on — and most engagements touch more than one.
Brand & customer experience →
Positioning, architecture and messaging, plus the journey, lifecycle and loyalty underneath it.
Growth & go-to-market →
Market, offer and launch — who buys, what you charge, and whether the economics hold.
Sports & sponsorship →
Valuation, rights pricing, partnership architecture and proving what a deal returned.
AI & brand systems →
The foundation AI works from, and the marketing operations built on top of it.
For agencies
A different arrangement altogether. I embed with a small number of agencies as the senior strategist on client work, on new business, and on the agency itself. To your client, I'm one of yours — and the relationship stays yours throughout.