Part of Your Team.
Not on Your Payroll.
I embed with a small number of agencies as the senior strategist they lean on — on client work, on new business, and on the agency itself. To your client, I'm one of yours. Never an outside consultant.
I've run the pitch, the sales team,
and the client's budget.
New business at a sports marketing agency, where I won 85% of the RFPs and RFIs I led — because we only entered the ones we were built to win. I know what a pitch week costs, and how a scope goes wrong before anyone signs it.
A 150+ client partnership sales organization, where I rebuilt how the group sold, packaged, priced and presented — and revenue grew 20%. That is the same work most agencies need doing on their own new business.
A $25M budget across a 30M+ member ecosystem, on the client side. I know what your client's boss is actually asking them, because I was being asked.
Three Places I Show Up
Most partnerships start in one and grow into the others. That progression is the point — it's how the relationship gets deep enough to be worth having.
On your client work
The extra senior brain on accounts that need one. In the room, in the deck, on the call — as your team.
- Annual plan strategy and quarterly recalibration
- Brand strategy for clients who need a position, not a campaign
- Audit and strategic oversight on retained accounts
- Customer journey, lifecycle and measurement design
On your new business
Pitch readiness before the deck, and the system that produces every pitch after it.
- Go / no-go on an opportunity, with the reasoning attached
- Whether the brief matches what you're genuinely good at
- Sales strategy, deck flow, materials and the story you tell
- How the work is packaged, tiered and presented
- Scope and pricing you can defend in the room
- Onboarding and handoff once you've won
On the agency itself
Your own positioning, and the tools you'd rather own than rent.
- Internal audit, positioning and brand architecture
- Productizing the method the founder holds in their head
- Budget planner, scorecards and assessments under your brand
- Pre-client audit and readiness scoring you own outright
Recognize one of these?
Most partnerships start with a single conversation about one specific thing — a pitch, an account, or the agency's own positioning. That's a good place to begin.
Embedded, Not Parachuted In
Every new project starts with the same two weeks of getting up to speed. That's fine once. It's expensive every time — and it means the quick, valuable questions never get asked, because nobody writes a scope for a two-day answer. Working with the same agencies over time is what makes those possible.
No ramp, no briefing deck
Once I know your clients, your positioning and how you price, most asks start with a sentence. A read on a pitch, a call about an account that's gone quiet, a second opinion before you quote.
I work in your format
Your templates, your deck standards, your tone. What I hand back should be indistinguishable from what your team produces, because that's what it is by the time the client sees it.
I report to you
Never to your client directly unless you want me to. You stay the account lead, the decision-maker and the point of contact — and I don’t take on execution work at your accounts, during or after. Happy to put that in writing.
What This Does to Your Margin
Adding a senior strategist means raising your price or eating the fee. Most people selling to agencies won't tell you which.
Sized to sit inside a retainer
Pre-client audits, quarterly recalibration, pitch readiness.
- No new line item for the client to approve
- No renegotiating an existing scope
- Absorbed as the cost of doing the work properly
Priced to be resold
Annual plans, brand engagements, named strategist work.
- You scope it, I deliver it, you invoice the client
- Margin stays with you
- Revenue you couldn't have taken without the capability
Reserved capacity
A set number of days a month, held for you.
- Availability when a pitch lands, not a place in a queue
- No deliverables to invent so the fee feels justified
- Predictable cost you can plan against