I'm Sharon Fish.
I build things.
Businesses, brands, strategies… sometimes furniture, sometimes gardens. When I look at a business I see the whole ecosystem — and how the parts need to align for it to grow.
It always starts with the journey.
The touchpoints, flows and systems a customer actually moves through. That focus is what explains the breadth — owning the whole experience rather than the campaigns at the front of it means owning brand, product and UX, CRM, loyalty, data and partnerships together.
I've built marketing functions from nothing and stepped into ones that already existed. I've run a $25M omnichannel budget with fifteen direct reports, and I've been the entire marketing department. Both are useful. The first taught me how to operate at scale; the second taught me what actually matters when there's no one else to hand it to.
Twenty Years. Every Stage.
Every Seat.
From co-founding startups to leading enterprise-scale teams — here's where I've done the work.
Sports & Media
- Led and scaled marketing and audience development teams
- Drove full-scale rebrands and brand builds
- Launched apps and digital products
- Created loyalty, interactive and free-to-play gaming programs
- Led sponsorship strategy for professional sports properties
- Ran creative strategy and new business for a sports agency
- Drove full customer experience transformation
- Co-founded a sports sponsorship SaaS platform
Startups & Ventures
- Co-founded and scaled a venture-backed SaaS platform
- Raised capital and brought products to market
- Built brands from scratch, including positioning and identity
- Ran market and pricing analysis to define product fit
- Guided product development, including UI and UX
- Designed customer lifecycle flows and retention programs
- Installed operational systems, data and reporting for scale
- Built full-scale sales strategy, from BD through CS
Enterprise & Retail
- Led and scaled full-funnel marketing teams
- Directed full-scale digital transformation across app and web
- Led product development for personalized customer experiences
- Built end-to-end lifecycle funnels with personalization engines
- Designed rebrands and unified customer journeys
- Developed loyalty programs across digital and retail
- Managed the retail loyalty Citi credit card program
- Managed multi-million-dollar budgets and large-scale teams
Agencies & Partnerships
- Directed sponsorship strategy, valuation and ROI frameworks
- Led creative strategy for global brands
- Built partnership packaging and sales enablement tools
- Negotiated and activated deals
- Designed experiential activations and integrated campaigns
- Aligned brand objectives with sports property assets
- Applied data-backed analysis to strategy and reporting
- Integrated creative and design into the sales process
What You'd Notice First
I'm useful early
Twenty years across brand, product, partnerships and operations means I recognize the pattern quickly. You don't spend the first month explaining your business to me, and I don't need a discovery phase before I can tell you something worth hearing.
I build things that outlast me
Systems, frameworks and tools your team owns and runs without me. The measure of a good engagement is that it ends.
I'll tell you what I actually think
Including when the answer is that you don't need me, or that the thing you asked for isn't the thing that will help. That's usually the most valuable part of a first conversation.
Still Building
Whether it's with wood, soil, or a travel itinerary, I love creating things that are both functional and beautiful.
🔨 Carpentry
I love building pieces that fit a space perfectly. Over the years that's meant full-scale outdoor sectionals, custom closets, and other one-off projects around the house.
❤️ Family
Between an active eight-year-old, two dogs, and a husband who keeps up with it all, there's never a dull moment. They're my favorite team to build memories with.
🌱 Garden
My garden is packed with fresh veggies and fruit, but my true love is growing dahlias. Equal parts science, patience and art.
✈️ Travel
Exploring new places fuels my curiosity and creativity. From Provence lavender fields to Torres del Paine, I find inspiration in cultures, design and landscapes.