A taste of how I work.
Better Tools.
And Another Set of Eyes.
Scaled-down versions of the diagnostics I use inside real engagements. Run one and you’ll come away knowing something true about your business.
You Answer. It Scores.
A short version of the scored diagnostic I run at the start of an engagement. Same logic, faster to complete — and it will show you which area is holding the rest back.
Marketing Scorecard
Your marketing can be working and still lose the argument.
- 22 questions · about 8 minutes
- Strategy, demand, measurement, operating model and planning
- Scores each area and shows which one is holding the rest back
Brand & CX Scorecard
Your brand isn’t the promise. It’s what the customer actually gets.
- 24 questions · about 8 minutes
- Positioning, message, journey, lifecycle, evidence and governance
- Finds the gap between what you say and what people experience
Partnership Program Scorecard
What your book is worth next year is being decided this year.
- 24 questions · about 8 minutes
- Inventory, pricing, servicing, measurement and renewal
- Built for rights holders from rebuilding a 150+ client group
AI Readiness Scorecard
AI doesn’t make a brand better. It makes it faster at whatever it already is.
- 18 questions · about 6 minutes
- Brand foundation, workflow integration and team capability
- Shows where output will drift once volume goes up
A Structured Look
at What’s Actually There
Not a score, a structured review. You come away with real findings and a clear gap list — the same starting point I’d work from.
Mini Brand Assessment
Something isn’t landing. This tells you what it actually is.
- 10 questions · about 4 minutes
- Worth running before you fund a rebrand you might not need
- Separates a brand problem from a product, price or distribution problem
Customer Journey Assessment
Your customers are taking a path. How much of it did you design?
- 21 questions · about 7 minutes
- Where the journey breaks, and what sits underneath it
- Finds the handoffs where people quietly drop out
GTM Alignment Assessment
Product, price, message, experience. Do they add up to one company?
- 24 questions · about 8 minutes
- Product, promise, purchase and delivery
- Finds where go-to-market comes apart between functions
Sponsorship Value Assessment
You were given a number. Do you know how it was built?
- 21 questions · about 7 minutes
- What you actually know about what you’re paying for
- Built for the brand side of a partnership
You Put Numbers In.
It Does the Work.
Working models, not templates. Plan the spend, judge the spend, and staff the team. These run on industry benchmarks, and get sharper still once they’re tuned to your own numbers.
Acquisition Budget Planner
Model the plan before you commit the budget.
- More than fifty paid and organic channels
- Blended CAC, LTV:CAC, payback period and monthly pacing
- Side-by-side scenario comparison
Channel Performance Audit
How healthy is each channel, and what is each one actually costing you?
- Up to 8 channels · about 6 minutes
- Cost per customer, return, and payback on every channel you run
- Scale, optimize, reallocate or pause on each — and what it is worth
Marketing Team Planner
You have budget for one hire. Which one?
- Where your team sits against companies your size
- Which role to hire next, and what it should own
- Where to hire, where to contract, where to wait
Want a version of your own?
Any of these can be rebuilt under your brand, with your benchmarks and your questions — or I can build something that doesn’t exist yet, for the problem you keep running into. Agencies use them with clients; teams use them internally. Worth a conversation either way.
Then Comes
the Interesting Part.
Every one of these will tell you something true about your business. What you do with it is the interesting part — and there are a few ways that goes.
Run it and act on it
The most common outcome, and a good one. You get your read, you know where the gap is, your team closes it. I'd rather be the person who gave you something useful than the person who wasted your afternoon.
Bring me in to fix it
Sometimes the answer is "this needs rebuilding and we don't have the bandwidth." That's an engagement — a sprint, a buildout, or an ongoing seat, depending how deep it goes. These are free because I would rather you find the gap yourself than take my word for it.
Run them under your own brand
Agencies, consultants and fractional CMOs sometimes want these as part of their own offer, with their own benchmarks in front of their own clients. That's available when it makes sense.