I've Sat on Every Side
of the Deal
Sponsorship strategy, rights valuation, partnership architecture and the fan growth that gives rights their value — from someone who has built the audience, sold the inventory, bought the partnership, won the account, and built the technology that measures all of it.
Every Seat
at the Table
Most sponsorship advisors have worked one seat. Maybe two. I've worked five — so whoever else is in the room, I've already been them, and I know what they need before they ask for it.
Where I'm Usually Brought In
Valuation & rights pricing
What is this package actually worth, and are you leaving money on the table?
- Full-asset valuation — digital, broadcast, in-venue and physical, not just the countable ones
- Rights acquisition, negotiation and renegotiation strategy
- Portfolio review: what to keep, restructure, or walk away from
- Benchmarking against comparable packages
- Finding the assets inside a deal you already pay for and don't use
Partnership strategy & architecture
How the inventory is built, priced and sold — and why the same assets close at different numbers.
- Package design and tiering across a full rights portfolio
- Sales collateral and client presentations that survive procurement
- How the group sells, reports and renews
- Pricing logic that holds up when procurement pushes back
- Governance: who owns what, and what happens at renewal
Measurement & ROI
Proving what a partnership returned, in terms a finance team accepts.
- Measurement framework built per asset class, not one blended number
- Reporting cadence and dashboards for both sides of the deal
- Turning measurement into a renewal argument, not a postmortem
- Attribution across paid, owned, earned and in-venue
- Decision support for where the next dollar should go
Fan growth & sports marketing
The demand side of the equation — rights are only worth what the audience makes them worth.
- App, OTT and streaming launches, plus repositioning across broadcast and social
- Experiential and live activation — in-venue, giveaways, contests, talent integration
- Paid media, social and content built around the season calendar
- Loyalty, free-to-play and interactive gaming
- Fan journey, CRM and retention across the full lifecycle
Where That Came From
When the content is the asset
Eight years selling sponsorship into national shows — growing The Dan Patrick Show from 12 stations to 200+ affiliates and a $20M+ business — then negotiating rights deals that captured marketing and sponsorship assets, not just viewership.
Selling the inventory
Partnership strategy for a 150+ client portfolio across three leagues, rebuilding how the group packaged, sold, reported and renewed. Partnership revenue grew 20%.
Buying sponsorship, not selling it
Official gaming sponsor of MiLB, where I found roughly $1M of assets we had paid for and weren't using. Plus naming rights and the Mastercard and Citi relationship across a 30M+ member ecosystem.
Winning the account
New business strategy for a sports marketing agency, winning 85% of the RFPs and RFIs I led, plus brand and partnership activation for global consumer brands.
Proving the return
Co-founded the sponsorship valuation platform and built the methodology behind it, growing the team from zero to fifteen and co-leading a $4M raise.
I Built the Tool That's Now
Widely Used to Value Sponsorship
Trajektory
Co-founder
I co-founded the sponsorship valuation and analytics platform, and the methodology behind it — one consistent way to value every asset in a portfolio, digital and physical, rather than only the ones that are easy to count.
It's now used by teams across the NFL, NBA, MLB, NHL, MLS, NWSL, WNBA and more.
You don't need it to work with me
The methodology runs on whatever data you already have, in whatever shape it's in. I'll recommend a stack if a strategic audit calls for it — but I don't resell software and I don't take referral fees.
Working at an agency?
Pitch support, named senior strategist on a scoped client engagement, or a valuation capability you'd rather not staff full-time. There's a page for how that works.
Two tools built for this exact problem
The Partnership Program Scorecard scores how you package, price, service and renew — built from rebuilding a 150+ client group. The Sponsorship Value Assessment works the other side of the table, for a brand trying to understand a number it was handed. Both free, both about eight minutes.